ZENCV

Creative CV for Marketing

Social Campaign

ZENCV

Social Campaign

Description of the task:

WITH REWARDS!!!

SKILLS DEVELOPED: Marketing skills, Market research skills, Design skills, Writing skills, Creativity, Critical thinking

We need students to write us a funny, creative, meaningful and original CV content for some famous historical/imaginary character to be used in our marketing activities online. For example we have created the CV for the Night King from Game of Thrones and it was a big success with a lot of positive feedback and sharing on social media. The CV content and character should primarily by funny and have a "shareable" social vibe. The content should appeal to Millennials primarily. The CV contents written are the primary goal of the task and we will take care of the design, but if you can also do the design yourself that would be considered an extreme plus and will influence your evaluation and REWARDS. The most important thing about the character is that it should be famous so that it resonates with a lot of people (e.g wider audience) so that the chances that it will have a big social viral impact will be maximized. There are two options that you can go with when choosing your character:
1. Either with a character that is extremely famous as part of local trend (e.g the Joker because of the movie, Greta Thunberg or Night King during the final season etc..)
2. Go with a super famous established character that has been there for a long time and is extremely well know (examples Donald Trump, Jesus Christ, Buddha, Vladimir Putin, Usain Bolt etc..)

Requirements and Rules:

1. Do not use questionable characters that could arouse hate or discontent among people (like Hitler, Dr. Mengele etc..)

2. The CV contents should contain the following sections
- Personal statement
- Contact info
- Key achievement section
- Work experience
- Education
- Skills
- Add your own chapter if you thing could be relevant in the context of your character

3. The CV content is funny and creates reaction of laughter or wanting to share the content because its cool
4. The data displayed in the CV must be correctly mirroring the experience and personality of the character but in a funny way (for example for Night King we said Stable, Experienced and cold-hearted CEO of White Walkers LLC, not trying to be funny here just putting factual information but since his a fictional character it sounds funny, get it? :P. You could also do something to mock donald trump etc.. )
5. If you can do a design, the design should contain the ZENCV logo
6. The CV content does not include too many bad words or dirty language
7. The Cv can contain casual language (but remember the goal is to be funny so what can be funny when using formal professional language in a funny context.. but adapt your approach based on your intuition here)

Evaluation Criteria:

1. 20% creative choice of the character
2.. 20% How funny/strong is the personal statement
3. 20% How funny is the data is in the rest of the CV content
4. 20% How correct is the data
5. 20% How shareable is the content when wrapped up (does it seem interesting?)
bonus 30% if you can do a design that would be in consistence with the character you are selling that will make you an absolute winner!) - check the example of the night king cv in the attached file

Prizes and Rewards:

- Score 70/100+
A) solid recommendation on Linkedin from the CEO of ZENCV
B) good CV testimonial on the quality of the project finished and work ethic demonstrated (amazing selling point for your future career)


- Score 80/100+
A) strong recommendation on Linkedin from the CEO of ZENCV
B) good CV testimonial on the quality of the project finished and work ethic demonstrated (amazing selling point fot your future career)
C) CV from 0 to hero package (Professional resume written by an HR expert and designed by a professional designer)

- Score 90/100+
A) exceptional recommendation on Linkedin from the CEO of ZENCV
B) Sublime CV testimonial on the quality of the project finished and work ethic demonstrated (amazing selling point fot your future career)
C) CV from 0 to hero package (Professional resume written by an HR expert and designed by a professional designer)
D) Professional Cover letter written by HR and designed by pro designer
E) Linkedin Optimization

Deadline Date:

Additional Document:

London

United Kingdom

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