Lowen

Competitive Offerings of Swiss Banks

Competitors Analysis

Lowen

Competitors Analysis

Description of the task:

Lowen is a brand new all digital SME business bank based in Switzerland that is looking to make a cumbersome banking processes quicker, easier and cheaper for their clients. Lowen believes that banking should be seamless, not stressful and annoying as it currently tends to be.

The purpose of this project is to understand the competitive landscape among Swiss SME banks with regards to their current account and credit card offerings.

In order to build a supreme product, we at Lowen first need to understand what our competition is doing. Hence, this part of analysis is crucial for grasping the broader context of the market and therefore having the upper hand when creating new product offerings.

Requirements and Rules:

In this project you are required to:
1. Analyse and compare the current account offerings from at least top 10 (preferably 20) Swiss SME business banks
Key points of analysis:
- Ease & Time required to open the current account: please describe the process, Online vs Branch, etc...
- Costs: i.e. maintenance fee, transaction costs (in country and international), etc...
- Benefits of having current account with the given Bank
- Quality of customer service (check comments on online forums etc...)
2. Analyse and compare the business credit card offerings from at least top 10 (preferably 20) Swiss SME business banks
Key points of analysis are the same as stated above.

Note: please include in your analysis any additional information that you find relevant to getting a better picture of competitors offerings...

Evaluation Criteria:

1. Accuracy and quality of data
2. Neatness of presentation (tip: organise your findings in an excel table)
3. Turnaround time (This project should take max up to 20 hours of your time / 5 days turnaround)

Prizes and Rewards:

If you complete the task, you should expect:
1. Feedback
2. Linkedin endorsement for skills that you have shown

If you complete the task well, you should expect:
1. In-depth feedback
2.. Linkedin recommendation from a co-founder
3. Linkedin endorsement for skills that you have shown

If you nail the task, you should expect:
1. In-depth feedback
2.. An amazing Linkedin recommendation from a co-founder
3. Linkedin endorsement for skills that you have shown
4. Opportunity to be selected on a longer term hands on project working directly with the co-founders
5. Co-founder will offer to introduce you with 1 person from his network who can be useful for your further career development

Deadline Date:

Additional Document:

London

United Kingdom

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